Life, Liberty and the Pursuit of ROI


Searches are up for the term “reqruented” after reports that:

‘Todd Palin reqruented a massage therapist now busted for “prostitution”.’

The sex scandal was first published by the ENQUIRER, a ‘tabloid’ that broke the John Edwards affair. But this post is not really about the Palins or the scandalous accusations but about the term ‘reqruented’ and it’s use (or lack-there-of) in the English language.

As of this posting, a search on finds no results. Neither is the term found in the Oxford Dictionaries.

Even on Google, when you do a search for “reqruented -palin” a paltry 14 results are returned. As might be suspected, a good portion of the results are legal in nature indicating that it is more of a legal-term.

[caption id="attachment_77" align="aligncenter" width="392" caption="Google search results for 'reqruented'."]Google search results for 'reqruented'[/caption]

The domainer in me briefly toyed with the idea of registering (which, as of this posting, DomainTools is showing as still available) but I decided not to. My main interest in the term is as a search marketer and the fascination by the search trends that can be generated by a breaking news story that includes such a rare and seldom used word.

That, and I wonder if my wife will let me get away with using ‘reqruent’ in our next Scrabble game.