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Life, Liberty and the Pursuit of ROI

Sponge Bob Toyota Highlander

Coming to a soccer field near you, the new 2013 Sponge Bob Toyota Highlander.

sponge-bob-toyota-highlanderYou can custom design yours at Nick.com

So what are your thoughts? Brilliant marketing move by Toyota¬†or ‘OMG my eyes why would they do this’?