Life, Liberty and the Pursuit of ROI

Author Archives: Robert C

Online marketing professional with over 10 years experience in the Internet industry.

Google Ventures 2013 Year in Review

And what a year it was. Google Ventures put together a video showcasing their portfolio of companies they have invested in over the past year. And while there are many notables on the list of 75 new investments covering 225 companies, one in particular stood out to me. And that was FitStar. “Why FitStar?” you […]

Ruff Maxx XL Camo Kennel

Today we have a guest product review from Hazel Nugent a 7 year old black lab giving her thoughts on the Ruff Maxx XL Camo Kennel. Why I liked the Ruff Maxx XL Camo Kennel: Made in the USA – I am a patriot. Recycled Material – I care about the environment. Large door – easy […]

“Ice Ice Baby” Sung By the Movies – Video

If you are a child of the 80’s and a fan of the movies, it is near impossible to watch this great video mashup by YouTuber dondrapersayswhat and not smile… a lot. “Ice Ice Baby” Sung By the Movies Word to your Mother.

Domain Name Scams – Part 2

Yesterday I had posted about an email I had received from a Mr. Abram Weinstein, Ph.D. who was interested in buying one of my domain names and my suspicions that his email was a domain appraisal scam. To see where this would lead, I went ahead and replied to the email with a price that I personally feel […]

Sponge Bob Toyota Highlander

Coming to a soccer field near you, the new 2013 Sponge Bob Toyota Highlander. You can custom design yours at So what are your thoughts? Brilliant marketing move by Toyota or ‘OMG my eyes why would they do this’?  

Domain Name Scams

I own several domain names so it is not unusual for me to get an email asking if I would be interested in selling. I typically respond that for the right price, I am interested. However, something about today’s unsolicited email struck me as a little off. Here is the message body: Hello! I’m interested […]

The Story of Keep Calm and Carry On

You have seen the slogan and likely the various parodies and memes it has inspired but do you know the inspiration behind the iconic slogan itself and how it came to be? It’s a fantastic story. The Story of Keep Calm and Carry On – YouTube.

Roasted Brussels Sprouts and Bacon

We love roasted brussel sprouts in our family and we eat them quite often. Insanely easy to fix, just a little oil, some salt and pepper and pop them in the oven o a foil lined cookie sheet for about 30 minutes at 400°F. Easy. We love them. Even the little guy and the whole family loves […]

GMO A Go Go – Truth about GMOs animated cartoon

This is a great animated short that everyone should really see. If you are a parent, be sure to watch it with your kids, they need to see it too. GMO A Go Go – Truth about GMOs explained in new animated cartoon – YouTube.

Promoted Tweets and Collapsing Bridges

As any good AdWords agency knows, you have to be careful when running keyword and content targeted display ads. If not, you run the risk of having your ads appear next to a tragic event or a breaking news story, resulting in really ill-timed and inappropriate ad placement. Promoted tweets on Twitter are no different as FX […]