Life, Liberty and the Pursuit of ROI

Matt Cutts on using WordPress and SEO

Great video of Matt Cutts at Wordcamp 2009 giving a presentation on SEO and blogging with WordPress.

Matt really does a great job in this presentation. The content is informative and Matt is engaging. And while the presentation was primarily for bloggers using WordPress, the insight that Matt provides in this video about the on page elements that Google looks at is beneficial to anyone running a website and looking to increase their ranking in the search results.

The video is 45 minutes long but well worth the time. So grab a cup of coffee, turn off twitter (after you tweet about this post 😉 ) and take the time out to enjoy a really great presentation.

Hat tip to the video and audio crew on this as well.  Great job all the way around.

Bad Joke Friday

How do you catch a unique horse?

Unique up on it.

How do you catch a tame horse?

The tame way.

Cheap Trick’s new song – Sick Man of Europe

Sick Man Of Europe – from “The Latest” – Cheap Trick

For die hard Cheap Trick fans, you have to wonder if the naming of the song is a homage to the early days of Cheap Trick. As in the name of the band before the name of the band.

Great tune. Relevant but yet still maintaining that classic CT sound. Can’t wait to see them in concwert with Poison and Def Leppard.

Does a .org domain improve search engine ranking?

Short answer is it depends… in SEO nothing is black and white except the hats. 😉

In general, .ORG does NOT carry any more weight than .COM. To test this, do a search for a variety of search phrases. I would test about ten to get a good statistical data but less will give you a good idea as well.

Go ahead, we’ll wait….

What percentage of the results are .COM? .NET? .ORG? .GOV?

Percentage wise, I am sure you will find that .COM did better. Naturally, there are more .COM domain names with active sites so it stands to reason that there would be a higher percentage of .COM in the results but even when you take that into account, you still get a larger percentage of .COM most of the time. So in general, the answer is no, .ORG does not carry more weight.

But wait a minute… did you notice that the percentages changed based on the search query? Now we are back to “depends” and here is why…

Certain terms do better with certain TLDs because the search engines do a pretty good job at weighting the likely hood of the end user finding relevant content on a given TLD based on the “theme” and/or segmentation of the search phrase.

For instance, a search for “housing” on Google pulls up mostly .GOV and .EDU TLDs because most searchers looking for “housing” are searching for housing assistance or student housing and .EDU and .GOV websites would provide the most relevant results.

So as stated above, in general, no a .ORG does not carry any more weight than .COM. But when you look at specific search terms, it very well could rank higher because the search engines might have those terms more closely associated to the type of content that would be found on a .ORG site.

So is .ORG the right decision for you? It depends on what the search phrases are that are relevant to your non-profit. Are those terms more associated with .ORG than they are .COM? (yes, run the test again using those terms.) If you find that those terms have a higher percentage of .ORGs in the search results, then you might find SOME benefit in the .ORG domain name. Again, nothing is black and white in SEO except the hats.

UPDATE: Unfortunately TubeTaught is not moving forward at this time. The team at Setink was working with the YouTube video syndication platform that Google had in development but has now decided to shelve.


Setink, Inc announced today that they have launched, a new “how-to” and video learning website where users can view free how-to videos on a wide variety of subjects and interests. From how to play piano, tips for applying eye makeup, to how to cook the perfect T-bone steak users have an easy source to find the how-to videos that match their interests.

Although the site is just in soft launch right now with only a modest number of lesson channels, a spokesperson for said that new lesson channels will be released weekly to meet the on-going needs fueled by users demand for how-to videos in a large variety of subjects.

Armegeddon Avoided… For Now.

On Monday it was announced that a 10-story asteroid barely missed the Earth by about 48,800 miles. Sounds like a lot doesn’t it? But consider for a moment that 48,800 is roughly about twice the distance of the telecommunications satellites that mankind has put into space. Or to put it another more shocking way, only 1/5 the distance to the moon.

Talk about dodging a bullet… a really, really BIG bullet.

Kind of scary how close that was. Some are calling it a cosmic near-miss. Thankfully NASA has the Near-Earth Object Program that identifies such threats in plenty of time for us to decide on an appropriate course of action. What’s that you say? News agencies are reporting that Astronomers say they didn’t see it coming until Saturday.”

They didn’t see it until Saturday? Wholly crap and hug the wife and kids.

In less than 72 hours from the time of reported discovery it passed by at about 12 miles a second. Not much time to get the affairs all in order is it? No, it isn’t. But it is a great reminder to live life to the fullest and make every moment count.

Now… go hug the family and tell someone you love them.

Atlantis Found

Has Google Maps located the lost city of Atlantis off the northern coast of Africa? A series of under-water grids has been discovered that leads many to believe that it has. After all, the underwater grid-lines certainly appear to indicate the possibility of ruins. So much so that one aeronautical engineer said that it looks like an “aerial map” of a city.

[caption id="attachment_9" align="alignleft" width="460" caption="Is Atlantis off the coast of Africa?"]Is Atlantis off the coast of Africa?[/caption]

The location itself is even near to where Plato described it. So could it really be the fabled lost city?

Not according to a Google spokeman who says that “what users are seeing is an artifact of the data collection process. Bathymetric (sea floor) data is often collected from boats using sonar to take measurements of the sea floor. The lines reflect the path of the boat as it gathers the data.”

Sonar artifacts? Leads one to question why there are not more of these grids across the rest of Google Maps. Has Patrick Duffy been question about this? He should be able to tell us if this is Atlantis or not.

Marketing mantra…

“The only purpose of advertising is to make sales.
It is profitable or unprofitable according to its actual sales.”
—Claude Hopkins, “Scientific Advertising”